Toys “R” Us is making a huge and strategic return. Backed by its current parent company, WHP Global. After the initial bankruptcy the company went through back in 2017, The brand is now relaunching with a clear goal in mind. They are transforming the old warehouse model into a destination for kids where the act of playing and exploring is the central experience. The new strategy is designed to offer families what other major online companies cannot. They want kids to have a hands-on, memorable, and safe experience where they can play and become creative. This is what Toys “R” Us is truly about. They are bringing the magic of the physical toy back to the world.

The new goal is to bring the Toys “R” Us experience to people all across multiple formats and countries. You can now find the brand in over 400 shop-in- shops inside Macy’s stores nationwide. Ensuring coast-to-coast accesses. They have also opened locations in American Dream Mall in NJ, The Mall of America in MI, and even have opened locations in other countries such as Chile!