Toys “R” Us is a widely renown retail store and for many of us it’s a nostalgic store as well. When it became bankrupt back in 2017 it was hard to hear that the store many of us treasured and had fond memories of was leaving. But little did anyone know it would make a comeback. The reasoning behind the fall of the brand was that everyone was switching to online shopping which toys R us wasn’t very known to be great about. A statistic shows that in 2016 amazon beat both Toys “R” Us and even Walmart with the amount of toy purchased online in America. This just showcases that everything is going online and kids are losing the love of going to stores and finding toys in person.

This all added up causing the brands revenue to drop significantly. The brand was at its peak around 2011 making almost 13,909 million in revenue but as online shopping became more popular is declined significantly causing the company to only make 11,540 in 2016.

But now the brand is back! Once WHP Global took over the brand is once again coming back to the mainstream. There is now over 1400 stores and e commerce sites across 31 countries. The Brand has now made pop-up shop and even has its own locations in malls such as the Mall of America. This is just the start of the comeback for the brand. With its location inside Macys as well the brand is growing back strong and if you are in need for toys they have all the highly wanted selections just waiting for you to buy them.